Frisco and McKinney, TX – Get ready for a taste of Texas barbecue innovation as Hutchins BBQ brings back its beloved “Texas Twinkies” for a special one-day-only event on Thursday, October 16th. This highly anticipated promotion celebrates National Texas Twinkie Day, offering the restaurant’s signature creation for an irresistible price of $4 each. The event not only satisfies cravings but also supports vital community causes.
The Quintessential Texas Twinkie
A true testament to Texas culinary creativity, the “Texas Twinkie” is far from its snack cake namesake. It begins with a jumbo jalapeño pepper, hollowed out and generously stuffed with a rich mixture of creamy cream cheese and savory, slow-smoked brisket. This flavorful package is then expertly wrapped in thick-cut bacon and smoked to perfection, resulting in a perfect balance of heat, smoke, and indulgence. This iconic creation, first introduced by Hutchins BBQ in 2014 as a clever way to utilize leftover brisket, has since become a sensation and a symbol of Texas barbecue ingenuity.
A Legacy of Smoke and Flavor
Hutchins BBQ boasts a rich heritage rooted in authentic Texas barbecue. Founded in 1978 by Roy Hutchins, the family restaurant has evolved into a celebrated institution, earning accolades from publications like Texas Monthly and recognition from Oprah Winfrey. With locations in both Frisco and McKinney, Hutchins BBQ has consistently delivered top-tier barbecue, solidifying its reputation as a must-visit restraunt for locals and visitors alike.
Celebrating a Culinary Icon: National Texas Twinkie Day
In 2023, Mary Tolan, with the support of Hutchins BBQ, officially established October 16th as National Texas Twinkie Day, a holiday dedicated to celebrating this unique jalapeño popper innovation. This annual observance marks the halfway point between Texas Independence Day and National BBQ Month, highlighting the state’s proud barbecue tradition.
A Day of Deals and Giving Back
On October 16th, Hutchins BBQ’s Frisco and McKinney locations will be firing up the pits to serve these highly sought-after Texas Twinkies for $4 apiece. To ensure fair access, a limit of four per person will be enforced. Beyond the special pricing, the event includes exciting raffles from 5 to 8:30 p.m. Attendees will have the chance to win prizes such as a Traeger Grill, gift cards to local businesses, and even Dallas Cowboys tickets. The first 50 participants at each location to enter the raffle will receive a commemorative National Texas Twinkie Day t-shirt.
Supporting the Community
This festive event is more than just a celebration of delicious food; it’s an opportunity to give back. Proceeds from the raffle sales at the McKinney location will benefit The Samaritan Inn, a non-profit organization dedicated to providing comprehensive housing and support services to individuals and families experiencing homelessness in North Texas. Funds raised at the Frisco location will go to Frisco Family Services, an organization that has been assisting community members facing hunger, homelessness, and other urgent needs for 30 years.
Texas Food Scene: A Trending Landscape
The return of the Texas Twinkie is a notable piece of news in the vibrant Texas food scene, a landscape continuously shaped by both time-honored traditions and exciting new trends. While classic barbecue remains a cornerstone, innovative dishes like the Texas Twinkie demonstrate the state’s flair for culinary evolution, often seen in popular food festivals and competitions across Texas.
Food enthusiasts and barbecue aficionados are encouraged to mark their calendars and head to Hutchins BBQ on October 16th for a memorable experience that combines exceptional food, community spirit, and a chance to support valuable local causes. It’s a day to celebrate a true Texas original and indulge in a taste of what makes the state’s food culture so unique.
