Wrights of Texas is closing its doors, marking the end of a beloved Texas salsa brand that has served the community for 18 years. The news, announced on January 17, 2026, has sent ripples of sadness through the state, as many Texans mourn the departure of this iconic producer. The company shared its heartfelt farewell on Facebook, signaling the end of an era for Wrights of Texas.
The End of a Texas Favorite: Wrights of Texas
Wrights of Texas cultivated a devoted following over its nearly two decades. Their reputation for fresh, natural salsas made them a staple in many Texas kitchens. Known for uncompromising quality and exceptional taste, the brand’s departure leaves a void. This is undoubtedly significant Texas food news for those who cherished their offerings.
From Family Recipe to Thriving Business: The Wrights of Texas Story
The journey of Wrights of Texas began with Rick and Peggy Wright, residents of Katy, Texas. What started as a cherished family recipe, born from Peggy’s San Antonio roots, blossomed into a successful enterprise. Encouraged by friends and family who adored her creations, the Wrights embraced their “empty nester” phase to launch their passion project in 2007. This marked a considerable career shift for both, with Rick retiring from AT&T and Peggy leaving her previous employment to focus on the business. This decision paved the way for the remarkable growth of Wrights of Texas.
A Taste of Texas Tradition: The Wrights of Texas Difference
The authentic taste of Wrights of Texas salsa is deeply rooted in an old San Antonio family tradition. The Wrights remained committed to using only the freshest, hand-inspected produce, crafting their products in small batches to ensure superior quality control. Their dedication to natural food products meant their salsas contained no preservatives, dairy, gluten, sugar, or vinegars. This commitment resonated with health-conscious Texans, establishing Wrights of Texas as a respected name synonymous with genuine Texas food.
Success in Small Batches: The Rise of Wrights of Texas
The initial growth of Wrights of Texas was significantly aided by neighbors Jeff and Susan Smith, owners of Hasta La Pasta restaurant, who offered invaluable mentorship and kitchen space. The company officially launched its first products in 2007, debuting at the Round Top Festival. Their commitment to quality was quickly recognized, evidenced by their success at the 2008 Houston Hot Sauce Festival, where Wrights of Texas secured second place in two categories. This early recognition fueled their expansion, leading to partnerships with major retailers like Whole Foods Market Texas and the extensive HEB salsa selection. Their reach extended nationwide through online sales. The standout green salsa, a vibrant mix of avocado, tomatillo, and cucumber, became their best-seller, complementing their popular red salsa. Notably, the brand demonstrated remarkable resilience by adapting to a tomato scare with their now-famous green recipe, further solidifying the legacy of Wrights of Texas.
Why Now? Reasons Behind the Wrights of Texas Closure Remain Private
After 18 successful years, the decision to cease operations for Wrights of Texas is final, though the specific reasons have not been elaborated upon. Rick and Peggy Wright have respectfully declined to comment further on their decision to close. Their Facebook announcement expressed profound gratitude to their loyal customers, emphasizing the meaningful connections forged over the years. “This business has never just been about salsa,” they stated, “It’s been about relationships, conversations at markets, familiar faces returning week after week, and the pride of sharing something made with care and love.”
The closure of Wrights of Texas represents a notable shift in the dynamic Texas food landscape, particularly within the trending salsa market. While new brands continue to emerge, Wrights of Texas leaves behind a legacy of unique, homemade quality and an unwavering dedication to fresh ingredients. They successfully carved out a niche, competing in food competitions and becoming a familiar presence in numerous grocery stores. Many loyal patrons will undoubtedly miss this cherished Texas food staple and are encouraged to stock up before the final sales. The enduring spirit of Wrights of Texas, a testament to passion, quality, and a successful family venture, will undoubtedly live on in the memories and kitchens of its many fans.
